Festive Forecast.
All I want for Christmas is consumer insights. Get ready to power your 2022 holiday campaigns with our Festive Forecast small biz findings.
Ready to sleigh this shopping season? Get the small biz insights.
We surveyed 1,000 Brits. The survey was in field between 29th August and 9th September 2022. Data was collected by Kantar & Clearpay. In this report. we've shared the results from consumers looking to shop with small and medium businesses.
My business is in:
52
%
of SMB gifters are getting inspiration from friends and family and 50% from being in-store
shopping category is clothing, footwear and accessories and food and beverage
42
of SMB gifters plan to buy gifts online
Download full report.
Ready to get all the festive insights? Discover everything from which types of small businesses consumers plan to shop with to which food we're most excited to eat this Christmas Day.
Data for this state has been pooled due to sample restrictions.
Interactive consumer journeys.
We've pulled out five key consumer cohorts and mapped out their shopping journeys, based on their Festive Forecast responses. Click each persona to see their holiday journey.
Access campaign assets.
Got your insights and ready to get started on your promotional campaigns? Discover our merchant holiday toolkit for social, email and web assets free to download.
Get the overall insights.
Ho, ho, hold up... you want to see the overall report too? Read the findings here.
