How to increase your businesses ROI during the holiday season
With just a few shopping days left until Christmas, consumers are looking specifically for gift ideas, quick delivery and good deals. This makes it a great opportunity to increase your businesses ROI and attract new customers in the process.
Read on to discover our top tips on increasing profitability during the holiday season.
Create a sense of urgency
If your last orders for Christmas are just days away, create a sense of urgency with a countdown timer on your homepage. This will make it clear to customers that they need to act with urgency in order to snap up their gifts before the holiday season while also instilling confidence on quick delivery times. You can also use countdown timers to promote specific sales and promotions such as free delivery or a discount.
Gift guides
According to Google research, 51% of last minute shoppers aren’t certain where they wanted to buy, or had multiple retailers in mind, when they started looking. This opens up plenty of opportunities for retailers to capture the imaginations of these consumers who are in need of inspiration with gift guides. These can be personalised for loyal customers and sent by email, or you can create a more diverse guide for your e-commerce site featuring top selling products from a variety of categories. You should also look at last year’s best sellers to inform your choices.
Offer great deals and discount codes
As many holiday shoppers are just looking for great deals, they’ll be most attracted to retailers advertising discounts. Consider offering 10% for all new email subscribers, or a discount code for all gifts across your homepage. Adding a time limit on this offer will also incentivise shoppers to act quickly. Alternatively, you can email new customers with a discount code to use on a second purchase to encourage loyalty over the forthcoming holiday season and New Year sales. New research shows that consumers that purchase products through email spend 138% more than those who do not receive email offers.
Gift wrapping
There’s very little time for shoppers to order their gifts, wrap them and post them to their loved ones, so offering gift wrapping can help you to increase sales at this crucial point. Make sure this service is advertised everywhere from your homepage, to checkout, to marketing emails and social media posts. This service will allow customers to shop quickly and have their gifts sent directly to the recipients along with a gift message. Make sure, however, that cut-off dates are also clearly communicated to avoid disappointment and distribution staff leave prices and invoices out of these packages.
Create community
Offering a lifestyle and sense of community is becoming increasingly important to online shoppers and also gives customers a good reason to return. You can do this through inclusive and authentic content on channels such as Facebook, Instagram and TikTok that not only share product inspiration, but touch on timely topics that open a conversation and provide a safe space for opinions and conversations to be shared. This also provides an opportunity for you to share the values of your business and respond to timely topics such as safe delivery during Covid. Closed Facebook and Instagram groups can also offer a sense of belonging to those customers interested in more niche subjects related to your business such as skincare or upcycling.
From us all at Clearpay, we wish you a happy and healthy holiday season.
Curious about launching Clearpay, which has over 8,600 five-star reviews on Trustpilot? Learn more and schedule a meeting with one of our Retailer Team Members today at [email protected].
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