Q&A with Bee Inspired Clothing
When it comes to premium streetwear, Bee Inspired is a name to know. Launched in 2013 by professional footballers Steven Robb and Mark Corcoran, the duo has taken the business from a small bedroom brand to an industry leader in just seven years.
From their greatest achievements, to how they’re preparing for the busy Christmas shopping period and the way Clearpay has improved their service, we spoke to the Bee Inspired team to find out more about this burgeoning streetwear label. Read below -
When did Bee Inspired Clothing launch as a business?
We launched Bee Inspired in 2013. We’re just about to hit our seventh year anniversary next month and are bringing back something really exciting to celebrate that. Watch this space.
How would you describe your business and fashion offering?
We would describe Bee Inspired as offering premium streetwear without the premium pricing. Our fashion is designed for the everyday and we pride ourselves on quality. Everything is custom designed in-house and we are meticulous about the details which we can tell the customer appreciates from all the positive feedback we receive.
What are you most proud of as a business?
We are proud of being a young company that is open to change, not scared to take risks and never settling for mediocrity. We will never be complacent; it's always about aiming high and constantly pushing ourselves.
How are you preparing for the busy Christmas shopping period?
We start preparing for the Christmas period months in advance. Predicting the right trends, selecting the right samples, ensuring the quality matches our expectations, ordering enough stock, etc.
The marketing team is also busy planning and creating as much noise as possible in the digital world. We also need to recruit more team members in the office and warehouse to help with the abundance of orders over our busiest period.
What specific challenges are you anticipating and how will you overcome them?
Every year we notice brands in a similar realm to us pushing their sales harder and earlier. There is always that voice in the back of your head questioning if we should be more aggressive with our sale too.
However, our customers know we are not a sale brand due to our products selling out so quickly, so they usually don’t have time to reach a sale! When we do offer a sale, the top products sell out almost immediately so it’s hard for us to keep up with the demand. We only promote two sales a year: once during Cyber Week and another after the Christmas period.
How has Clearpay been received by your customers?
It is always unknown how our customers will respond when we put something new on the website - you can predict one thing and the opposite will happen. However, our customers started using Clearpay as soon as it was introduced and it has been working well for us since.
Why did you feel that Clearpay was the right BNPL option for your business?
As a predominantly online business we are constantly working on delivering the best online shopping experience. For us, this means giving the customer more options, and for a lot of our customers the simple method of paying in four installments that Clearpay offers works for them as their payment of choice.
This interview has been lightly edited and condensed.
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