Merchant holiday toolkit

REACH CUSTOMERS...
On your websiteThrough emailsOn social channels

Get ready to sleigh this holiday season with the Clearpay holiday toolkit. Here you'll find downloadable assets, tips and training, and more!

We have assets available for always-on Christmas gifting and Boxing Day.

Coming soon!

Coming soon!

Why should your business take part in Afterpay Day?

Black Friday & Cyber Monday.

All of the creative assets you need to reach customers over Black Friday. Click to download.

Coming soon!

Pay better logos

Graphic elements and products

Social templates

Website banners

Email banners

In-store digital screens

Why should your business take part in Afterpay Day?

Always-on gifting.

All of the creative assets you need to reach customers in the lead up to Christmas. Click to download.

Pay better logos

Why should your business take part in Afterpay Day?

Boxing Day.

All of the creative assets you need to reach customers during the Boxing Day sales. Click to download.

Why should your business take part in Afterpay Day?

Tools and tips

Discover a range of sales and promotional tips to grow your biz this festive season.

[Assets] Social post templates - static and video

[Assets] Social story templates - static and video

[Assets] Social discount badges

[Assets] Graphic elements including ticker tape and product visuals

[Assets] Afterpay Day logos - standard

Download

[Assets] Afterpay Day logos - including seize the deals messaging

[Guide] Get started on TikTok this Afterpay Day

Coming soon!

[Article] How to create a winning Twitter strategy this Afterpay Day

Coming soon!

[Video] Setting up a Facebook/Instagram campaign: Organic versus paid

Coming soon!

[Video] Setting up a Facebook/Instagram campaign: Creative formats

Coming soon!

[Video] Setting up a Facebook/Instagram campaign: Audiences and optimisation

Coming soon!

[Media Plan] Supercharge sales with a Snapchat campaign

Coming soon!

How to pull off a gift with purchase promotion

6 tips to prepare your website for the Christmas shopping season

3 last-minute tips on having the best Black Friday

[Guide] Get started on TikTok this Afterpay Day

Coming soon!

[Article] How to create a winning Twitter strategy this Afterpay Day

Coming soon!

Why should your business take part in Afterpay Day?

Creative assets

All of the creative assets you need to reach customers across multiple channels. Click to download.

Afterpay Day logos

Discount and promo badges

Graphic elements and products

Website banners

Email banners

Social templates


In-store print posters

Reach customers on your website

Drive customers to your website with Google Ads campaigns, SEO optimisation and chat bots!

[Assets] Website banners

Coming soon!

[Assets] Afterpay Day logos - standard

[Assets] Afterpay Day logos - including seize the deals messaging

Download

[Assets] Graphic elements including ticker tape and product visuals

5 tips to grow with Google

Read more

Converting with chatbots

Watch video

Why should your business take part in Afterpay Day?

Reach customers through email

Drive customer hype and demand with pre-written email copy and tips and tricks from email guru HubSpot.

[Email banners] Promote Afterpay Day to your customers with these email visuals

[Email promotional copy] Words to win over your customers this Afterpay Day

Coming soon!

[Assets] Discount badges to include in emails

[Article] Getting it write: Email best practices from HubSpot you can use this Afterpay Day

Coming soon!

Promotional email copy

Download

Email tips from HubSpot

Read more

Why should your business take part in Afterpay Day?

Social media strategies and tips

Target customers through social channels with tips and strategies from our social media partners.

[Assets] Social post templates - static and video

[Assets] Social story templates - static and video

[Assets] Social discount badges

[Assets] Graphic elements including ticker tape and product visuals

[Assets] Afterpay Day logos - standard

Download

[Assets] Afterpay Day logos - including seize the deals messaging

[Guide] Get started on TikTok this Afterpay Day

Coming soon!

[Article] How to create a winning Twitter strategy this Afterpay Day

Coming soon!

[Video] Setting up a Facebook/Instagram campaign: Organic versus paid

Coming soon!

[Video] Setting up a Facebook/Instagram campaign: Creative formats

Coming soon!

[Video] Setting up a Facebook/Instagram campaign: Audiences and optimisation

Coming soon!

[Media Plan] Supercharge sales with a Snapchat campaign

Coming soon!

Guide to TikTok

Watch video

Organic vs paid campaigns

Watch video

Choosing creative formats

Watch video

Audiences and optimisation

Watch video

Create a winning Twitter strategy

Read more

Snapchat media plan

Download

[Guide] Get started on TikTok this Afterpay Day

Coming soon!

[Article] How to create a winning Twitter strategy this Afterpay Day

Coming soon!

Why should your business take part in Afterpay Day?

Reach customers in-store

Boost sales in-store with these tips, best practices and in-store visual assets.

[Video] How to seize your opportunity in-store this Afterpay Day

Watch video

[Guide] Afterpay Day VM best practices

[Article] How to supercharge sales in-salon this Afterpay Day

[Training] Amplify sales opportunities this Afterpay Day with bite-size training.

[Assets] In-store digital screens

[Assets] In-store print posters

[Video] How to boost in-store sales

Coming soon!

[Guide] Afterpay Day VM best practices

Why should your business take part in Afterpay Day?

Be in to win!

To help make this Afterpay Day your biggest yet, we've put together two exciting competitions for you to enter!

Seize the socials.

[For all merchants] Use our Afterpay Day creative assets and be in to win one of three merchant prize packs!

Enter here

Show us your hint of mint.

[For in-store merchants] Install your new Afterpay visual merchandising assets ahead of Afterpay Day and be in to win!

Enter here

[Assets] In-store digital screens

[Assets] In-store print posters

[Video] How to boost in-store sales

Coming soon!

[Guide] Afterpay Day VM best practices

Seize the socials!

Use our Afterpay Day creative assets and be in to win one of three merchant prize packs!

Learn more

Join Afterpay Day

Early Bird

Submit a strong sale offer by Thursday 15th July 11:59pm AEST/NZDT to be considered for marketing exposure in the Afterpay Day campaign.

Submissions Closed

Standard Submissions

Not fussed about exposure? You have a little more time to think up a great Afterpay Day offer. Submit your offer by Friday 13th August 5pm AEST/NZDT to be included.

Submissions Closed

Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from Monday 16th August 2021. Offers are under embargo until 7am AEST/NZST Thursday 19th August. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 19th August.

Dominate the Event

Here’s how to get the most out of Afterpay Day for your business

01

Submit a strong sale offer

Offers of 25-50% are likely to deliver the strongest results. Remember not to run other sales too close to Afterpay Day for maximum impact.

02

Create an Afterpay code

'Afterpay25' is a great example of a code customers can associate with the event.

03

Train your in-store staff

Help maximise sales by having Afterpay experts on the sales floor.

04

Spread the word

Promote the event with our campaign creative across your social media channels and customer emails and include #afterpayday.

05

Update your Afterpay branding

Our bold new look and feel can help attract and convert more Afterpay customers during the event so make sure to use our updated branding.

06

Activate the event in-store

Decorate your store using the campaign visual merchandising assets.

Afterpay Day in the news

Don’t just take our word for it. See what the press is saying about Afterpay Day.

Deck the halls with boughs of insights.

Check out Festive Forecast and discover how consumers plan to shop this holiday season.

Download report