How to create your first co-branded paid social media campaign
Optimise your social media ads by featuring Clearpay in your creative.
Paid social media ads have become an important part of the marketing mix for many small businesses.
One way to boost the return on advertising spend (ROAS) from your paid social media ads is by integrating Clearpay into your campaigns.
Not only will you attract loyal Clearpay shoppers, but including Clearpay in your social media assets may help boost conversion rates and increase your average order value, as consumers who shop with Afterpay (Clearpay's parent company) spend 45 percent more overall*.
How to get started with paid social campaigns with Clearpay
There are lots of ways to integrate Clearpay into your paid social media ads. For example, you could include a simple call-out, such as ‘Clearpay available’. Or you could include Clearpay's logo in your digital marketing assets or posts. For tips and guidelines around using Clearpay's logo, visit Clearpay's merchant marketing guide.
Another option is focusing on the value to the customer by including statements like ‘Pay in four instalments with Clearpay’ or ‘Pay over six weeks with Clearpay’. Where possible, including a price breakdown may help boost engagement and conversion rates.
Don’t forget!
Your campaign should follow our Merchant Marketing Guidelines including how to advertise Clearpay in line with the rules on financial promotions and the Advertising Standards Authority’s requirements.
Never run a paid social campaign before?
There are lots of resources to help you out. Facebook Blueprint offers step-by-step guides to launching your first paid social campaign on Facebook or Instagram, and Pinterest and Youtube have similar resources.
Do’s and don’ts for successful co-branded campaigns
DO:
- Try to integrate Clearpay messaging across your campaign creative to attract Clearpay audiences and help boost conversion rates.
- Consider lookalike audiences to reach new and valuable audiences.
- Create custom lists to remarket to existing customers.
- Diversify your channel mix – and consider Facebook, Instagram, Pinterest, Youtube and more. Remember to focus on where you customers are (not where you’re most comfortable).
- Lean into social proof, and consider featuring customer testimonials and influencer campaigns for example.
DON’T:
- Stop testing different versions of your creative. Social media is an increasingly crowded space, and you need to cut through.
All references to any registered trademarks are the property of their respective owners. Clearpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.
Source: Independent Mastercard study, 2020
Categories