BFCM numbers are in. How did your business go?

By February, the festive season feels like a distant blur. Schools are back, inboxes are full, and Black Friday Cyber Monday (BFCM) can feel like an event that’s already been and gone. Most businesses are firmly focused on the year ahead.

But this is exactly the right moment to look back – and unpack what landed, what moved the needle, and whether you made the most of every lever available to you during BFCM, including Clearpay.

Because across the UK, BFCM 2025 delivered standout results for many Clearpay businesses.

Our data shows that more shoppers than ever chose Clearpay during BFCM 2025. Clearpay sales were up 12 per cent year on year, with Clearpay shoppers checking out more than 1.4m times.

The takeaway? Clearpay didn’t just support demand; it drove it.

Clearpay a growth lever

BFCM 2025 confirmed that Clearpay has become an expected way to pay during major shopping moments – and adoption is only climbing.

The data also revealed something else: that Clearpay is no longer just about how people pay. Giving shoppers the ability to spread the cost over time has become a proven way to make BFCM offers feel bigger, better and more appealing for shoppers.

For merchants, that translates to more confident purchasing and more incremental sales.

Tip: Did you make the most of Clearpay during the last BFCM? Featuring Clearpay across your BFCM marketing, from social media posts to email campaigns, reminds customers they can pay in instalments.

Clearpay’s Shop Directory is a valuable traffic driver

BFCM is one of the noisiest moments on the retail calendar, with inboxes and social media feeds saturated with ads. For businesses, it can be difficult – and expensive – to stand out.

In 2025, Clearpay’s Shop Directory emerged as a powerful way to amplify offers and acquire customers. During BFCM 2025, Clearpay’s Shop Directory sent 175 referrals to businesses every minute – making it a crucial discovery channel during peak sales.

Tip: Was your BFCM promotion featured on Clearpay’s Shop Directory? Millions of shoppers scrolled The Shop Directory last BFCM. Did they find your BFCM promotion? Remember to submit your offer ahead of BFCM so we can place it on the Shop directory – in front of hundreds of thousands of shoppers.